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SUNJIN NEWSLETTER
 
Subject : 2015_01_New BB_The first cushion type foundation is released in western country
Date : 2015-05-19
 
 
January 2015, Newsletter no.34
Published by Sung-Ho Lee
 
 
 
   Released in western country in 2015
 
   
 
The first cushion type
foundation
has been launched by a
western countryon January
2015.
 
Cushion type foundations are a big trend in
the Asian market as they offer the benefits
of liquid make-up in packaging that’s easy to
carry around and apply on the go.
 
 
 
     
 
   Case study on air cushion compact in Korea by ‘MiNTEL’
 
 
 
 
Released in Nov 2014
http://www.mintel.com
 
     
 
CASE STUDY
CUSHION COMPACTS
 
 
 
In 2008, Amore Pacific’s IOPE launched an innovative face make-up item, termed a ‘cushion compact’ ? a stamp-type portable BB cream in a compact. Thanks to the products convenience and portability, multi-functional benefits including UV protection, as well as the light texture and finish, cushion compacts soon became a market success and changed consumers face make-up routines and the retail landscape for face make-up.
CUSHION COMPACT
MARKET KOREA
Amore Pacific has reportedly sold
more than 12 million cushion compacts in Korea and 1.3 million overseas in 2013, and has become known as ‘everybody’s foundation’, with one sold every 6 seconds.
PRODUCT INNOVATIONS AND EVOLUTION
Despite the skyrocketing popularity of the product, some shortcomings have been noticed as well. For example darkening issues and uneven coverage. In 2014, to overcome these shortcomings and to reinvigorate
Iconsumer interest in the sector, brands have launched the next generation of cushion compacts with upgraded functions and new formulas.
One of the most noticeable trends in the product’s improvements is the enhanced skin care functions.
The new cushion compacts often contain high functional facial skin care essence properties or other premium ingredients, putting the category in the high price, premium sector of the cosmetics market.
Looking at further innovations, Stem Cell essence, a current trend within South Korea’s facial skin care sector and oriental medicinal concepts,
such as fermentation and traditional herbal ingredients, have found their way into cushion compacts. Benefits of this include anti-ageing, whitening and wrinkle care.
PRODUCT EXAMPLES
IO Hui’s Cover Moist CC Cushion Pact contains the brand’s signature serum product, Cell Power Essence, and stays on the skin for 25 hours after the initial application. It also improves the appearance of wrinkles and has a skin whitening effect.
Primera Alpine Strawberry Sprout Watery CC Cushion SPF 50+/PA+++ combines whitening and UV protections benefits, natural conceals blemishes and redness, delivers moisture to the skin, and gives a fresh finish.
“BB creams were first seen in
South Korea in 2006, four to five
years before its major launches
in the West in 2011 and eight
years before it became an
established trend.”
   
 
ONE TO WATCH
Product Innovation plays a key role in this category and consumer expectations over product evolution are stronge than any other cosmetics category.
Due to this growing consumer attention into the innovative formats and functions, R&D efforts into evolving the next level of face make-up will remain very high and therefore one to closely watch.
At the same time, global prestige cosmetic brands need to consider how to keep their face makeup products competitive against cushion compacts, which are spreading from Korea to the rest of Asia and into other regions.
 
     
  “Product Innovation plays a key role in this category and consumer expectations over product evolution are stronger than any other cosmetics category.”  
 
 
 
 
   liquid Foundation: No need to spoil your hands
 
 
Sponge prevent
Sedimentation of
low viscosity liquid
foundation
  Low viscosity
for light texture:
< 1000cps
  [ SPF 50, PA+++ ]  

 

 
You can use
sponge to spread
liquid foundation
on your face:
No need to spoil
your hands
 
 
 
  How to make it?
   Key features in formula
 
 
Key features in formula
 
Cyclomethicone 15%
-> Viscosity less than 1000cps
-> Very light texture
-> But sedimentation problem
 
 
 
Key features in formula
 
 
 
SPF50, PA+++
in silicone formula
TiO2
ZnO
SUNZNO-NAS
(Alkyl Silane coated ZnO)
TPD40-AB
(TiO2 dispersion based Alkylbenzoate)
 
Elastic texture Urethane bead
PMMA bead
SUNPU-170
(Urethane bead)
SUNPMMA-S
(PMMA bead)
 
 
 
  Guide Line Formulation
   Air Cushion Foundation SPF50 PA+++
 
 
 
SJF1403_Air cushion Foundation SPF50 PA+++_ver 1.0   New in 2014
 Phase    Ingredients    INCI Name %
   A
   SUNZNO-NAS
   SUNTITAN-AS
   SUNIOY-AS
   SUNIOR-AS
   SUNIOB-AS
   Dermofeel-BGC
   DC 556
   ZnO & Triethoxycaprylylsilane
   TiO2 & Triethoxycaprylylsilane
   Iron Oxide Yellow & Triethoxycaprylylsilane
   Iron Oxide Red & Triethoxycaprylylsilane
   Iron Oxide Black & Triethoxycaprylylsilane
   BUTYLENE GLYCOL DICAPRYLATE/ DICAPRATE
   Phenyltrimethicone
   12.00
   4.00
   0.90
   0.30
   0.10
   4.00
   3.00
   B
   TPD40-AB
   DC345
   KF-6038
   KF-6017
   OMC
   TiO2 & C12-C15 Alkyl Benzoate & Polyhydroxystearic Acid     &  Alumina & Aluminium Stearate
   Cyclomethicone
   Lauryl PEG-9 Polydimethylsiloxyethyl Dimethicone
   PEG-10 Dimethicone
   Ethylhexyl Methoxycinnamate
   12.00
   13.00
   2.00
   3.00
   6.00
   C
   D.I-Water
   1,3-BG
   NaCl
   Aqua
   Butylene Glycol
   Sodium Chloride
   27.15
   6.00
  1.00
   D
   Fragrance
   Phenoxyethanol
   Fragrance
    Phenoxyethanol
   0.05
   0.50
   E
   SUNPU-170
   HDI/Trimethylol Hexyllactone Crosspolymer & Silica
   5.00
   
 
 
Ingredients from SUNJIN
 
 
 
   Non nano Air Cushion Foundation SPF50 PA+++
 
 
 
SJF1407_Non nano Air cushion Foundation SPF50 PA+++_ver 1.0   New in 2014
 Phase    Ingredients    INCI Name %
   A
   SUNZNO-SA
   T-80AS
   SUNTITAN-AS
   SUNIOY-AS
   SUNIOR-AS
   SUNIOB-AS
   Dermofeel-BGC
   DC 556
   ZnO & Stearic Acid
   TiO2& Silica & Triethoxycaprylylsilane
   TiO2 & Triethoxycaprylylsilane
   Iron Oxide Yellow & Triethoxycaprylylsilane
   Iron Oxide Red & Triethoxycaprylylsilane
   Iron Oxide Black & Triethoxycaprylylsilane
   BUTYLENE GLYCOL DICAPRYLATE/ DICAPRATE
   Phenyltrimethicone
   10.00
   4.00
   4.00
   0.90
   0.30
   0.10
   4.00
   3.00
   B
   Finsolv TN
   DC345
   KF-6038
   KF-6017
   OMC
   C12-13 Alkyl Benzoate
   Cyclomethicone
   Lauryl PEG-9 Polydimethylsiloxyethyl Dimethicone
   PEG-10 Dimethicone
   Ethylhexyl Methoxycinnamate
   9.00
   13.00
   2.00
   3.00
   6.00
   C
   D.I-Water
  1,3-BG
  NaCl
   Aqua
   Butylene Glycol
  Sodium Chloride
  27.15
  6.00
  1.00
   D
   Fragrance
   Phenoxyethanol
   Fragrance
   Phenoxyethanol
   0.05
   0.50
   E
   SUNPU-170
   HDI/Trimethylol Hexyllactone Crosspolymer & Silica
   5.00
   
 
 
Ingredients from SUNJIN
 
 
 
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